Blogger Tip, Google Top Heavy Algorithm Penalizes Above the Fold Ads

Google, thy name is hypocrite. You tell us bloggers one thing, then punish us for doing it. I noticed a significant drop in Google Adsense earnings on my blogs. I checked Search Engine Land, my go to site for Google algorithm updates.



Sure enough, on Feb. 6, Google refreshed their "top heavy ad" algorithm. Now Google search indexing punishes sites with too many ads above the fold (the point on a webpage where content isn't visible without scrolling down). So sites with too many ads and too little content in the immediate viewing area got nailed.   Google Top Heavy Algorithm Refresh Penalizes Above the Fold Ads, Hypocrites!

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